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U.S. sales of premium chocolate

Hershey's Bliss, individually wrapped bite-size pieces of Milk Chocolate, Dark Chocolate and Milk Chocolate Meltaway, is launching it first campaign this week. Hershey's Bliss is positioned as an everyday indulgence. That strategy is a shift from previous premium chocolates carrying the Hershey's name (Hershey's Cacao Reserve, Hershey's Origins), which tried appealing to consumers by touting antioxidants and the cacao beans' country of origin.

Rival Mars, though, isn't far behind as it prepares for the summer debut of M&M's Premiums.
In June. M&M's Premiums will come in five flavors: Triple Chocolate, Chocolate Almond, Mint, Mocha and Raspberry Almond. The 6-ounce bags will be priced at more than $3.

U.S. sales of premium chocolate -- defined as sweets that sell for $8 or more a pound -- jumped 11 percent to $2.7 billion in 2006, per Packaged Facts, Rockville, Md. Dark chocolate sales grew 15 percent to $4 billion. (2007 numbers were not available).

Mars already is a formidable premium and dark chocolate player with the Dove and Ethyl M box chocolate lineup. Hershey, meanwhile, began making Starbucks Chocolate last month.


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My name is Anna.
I am a HUGE lover of Chocolate.
I eat it, I research it, and I live by it.

By day I am a dietician, ironically as it may seem.
By night, I am obsessed with the various aspects related to chocolate.

A Day Without Chocolate is like a day without Sunshine.


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