Facts about Fairtrade....

Cadbury has announced that its Cadbury Dairy Milk will receive Fairtrade certification with the FAIRTRADE Mark;

Cadbury Chief Executive, Todd Stitzer, says, "This is an historic moment for our company. I am proud that the nation's favourite chocolate bar will display the FAIRTRADE Mark. I was in Ghana last month and saw how vital it is that businesses support their partners and the communities they live in. We believe that by joining forces with the Fairtrade Foundation, we can further improve living standards and conditions for farmers and farming communities, and create a sustainable supply of high quality cocoa for Cadbury.

Throughout the world, Cadbury has a heritage of ethical sourcing standards and the development of sustainable agriculture programs. Cadbury works with more than 40,000 suppliers around the world who are expected to adhere to the company's Ethical Sourcing Standards. The Green & Black's Maya Gold bar owned by Cadbury is already Fairtrade Certified.

Cadbury is focused on reducing its environmental impact. Through the Purple Goes Green initiative announced in July 2007, the company set targets to reduce carbon, water and packaging. By 2020, the company intends to make a 50% reduction in 'absolute' carbon emissions with a 10% reduction in packaging by 2010. The company has also introduced several new packaging innovations, including a new display case for products such as Trident Xtra Care, using 50% less cardboard.


For more information about all of Cadbury's corporate responsibility commitments, please visit http://www.dearcadbury.com/.

About Fairtrade:
Ensuring a quality supply
By guaranteeing farmers a fair and sustainable price, Fair Trade allows cocoa farmers to invest in post-harvest techniques that bring out the individual flavors of the particular cocoa-growing region. Fair Trade cocoa beans aren't "faceless" cocoa beans bought on an international exchange, but beans that can be traced back to an individual cooperative and even individual farmers.


Fair Trade Certified chocolate is available from 10 origins, including Ghana, Ecuador, Bolivia, and the Dominican Republic. More than 42,000 Fair Trade cocoa farmers are earning a fair price for their high quality crop.

To many people, fairtrade is important.